MediaPost reports:
"Online Advertising technology firm Accipiter has acquired ad network BidClix, which has a technology platform that allows publishers to sell inventory on a self-service basis."
Wednesday, September 6
SpiralFrog & EMI
SpiralFrogsaid on Wednesday it had signed an agreement with EMI Music Publishing to authorize SpiralFrog's use of EMI's music catalog for legal downloading in the United States via SpiralFrog's advertising-supported service.
Friday, September 1
Spike TV is on board too!
Spike TV has followed Viacom initiatives by launching its own official broadband video player on SpikeTV.com. Here's more premium content available for preroll ad placements. Adotas reports:
"(...) The site will feature exclusive online-only shows like dirt racing series “Rattlesnake Raceway,” European motocross-themed “Enduro at Erzberg,” and geek culture show “Geek-Ray-Vision.”. (...) Previously, SpikeTV.com launched its “cam-in” feature that let users interact with Spike TV personalities during live shows. Spike plans to continue offering “cam-in” events, and plans to introduce four more shows online: “Hottest Bartender: NYC” (self-explanatory), demolition derby show “Buddy’s Garage,” full-contact stick fighting martial arts show “Gathering of the Pack,” and “Burning at the Thunderdome,” a recreation of the death cage of Mad Max fame at the Burning Man Festival in Nevada."
Online Ad Spending
Internet ad spending is up 49% during the first half of 2006 compared to first half of 2005, reports Nielsen. And overall US ad spending is +5.1%.
Thursday, August 31
Content Ad
Microsoft is lauching a private beta test of its 'AdSense' product. It'll be launched on properties including: MSN Money, MSN Real Estate and Windows Live sites.
More on JenSense blog.
More on JenSense blog.
Online video on the ascendancy, says eMarketer
Online video, while only constituting 2.3% of the $16.7 billion spent advertising online, is expected to grow faster than any other form of Internet advertising, according to a report released Wednesday by eMarketer.
Wednesday, August 30
Internet advertising stymied by lack of experienced staff
This morning, the Financial Times reports:
"The difficulty of hiring people who know how to create, sell and measure internet advertising is limiting the pace at which marketers can shift money from traditional media to hot web properties such as MySpace, YouTube and other video properties (...)"
"The difficulty of hiring people who know how to create, sell and measure internet advertising is limiting the pace at which marketers can shift money from traditional media to hot web properties such as MySpace, YouTube and other video properties (...)"
Stage6 from DivX.
DivX, the coding and compression technology company, just launched a YouTube-style online video sharing community, Stage6.
Stage 6 offers high-res videos and the real benefits and differentiator is that a DivX file can be burned onto a DVD. The content is licensed (CollegeHumor, The Cooking Channel, etc) and I think the business model will be pay-to-download. And justlike Revver, users can upload content and become paid publishers.
DivX IPO is on the rise. Will Stage6 seduce the investors' community?
Stage 6 offers high-res videos and the real benefits and differentiator is that a DivX file can be burned onto a DVD. The content is licensed (CollegeHumor, The Cooking Channel, etc) and I think the business model will be pay-to-download. And justlike Revver, users can upload content and become paid publishers.
DivX IPO is on the rise. Will Stage6 seduce the investors' community?
Eric Schmidt on Apple's board
Eric Schmidt, Google's CEO, has been elected to Apple's board. He'll join Steve Jobs, Al Gore, Genentech CEO Arthur Levinson and JCrew CEO Mickey Drexler there.
SpiralFrog / UMG - Update.
TechCrunch is providing details on the UMG/SpiralFrog deal, and video seems to be definitely part of the deal.
"Spiral Frog will offer a desktop downloader for Windows Media Files (no iPods!) that can be listened to on one PC and two portable devices. - you must log in to the Spiral Frog service at least once per month, and see their ads, or your files will stop playing! The details aren't fully set in stone, but it will be something like that. There will be links to third party sites of the record labels; choosing if you&'d like to buy your freedom to at least skip the ads.
Spiral Frog will also offer far more than just music, but also video and other digital content. The selling point here is that users will be able to access media legally, without the malware, bad network connections and pirate's shame that comes from other online media sources."
"Spiral Frog will offer a desktop downloader for Windows Media Files (no iPods!) that can be listened to on one PC and two portable devices. - you must log in to the Spiral Frog service at least once per month, and see their ads, or your files will stop playing! The details aren't fully set in stone, but it will be something like that. There will be links to third party sites of the record labels; choosing if you&'d like to buy your freedom to at least skip the ads.
Spiral Frog will also offer far more than just music, but also video and other digital content. The selling point here is that users will be able to access media legally, without the malware, bad network connections and pirate's shame that comes from other online media sources."
Tuesday, August 29
iWon redesigned.
Congrats for the new home page! A great step to renew and redesign a property which has been in our space for ever.
www.iwon.com
www.iwon.com
SpiralFrog & UMG
SpiralFrog (www.spiralfrog.com) a new music download destination, has signed an agreement with Universal Music Group (UMG), the world's leading music company, to make UMG's extensive catalog available for legal downloading in the US and Canada via SpiralFrog's advertising-supported service. SpiralFrog will offer users of its no-cost web-based service the ability to legally download music by many of the world's most popular and award-winning artists. This doesn't seem related to PreRoll Video, but I'm sure SpiralFrog will offer video content. Will they monetize it? Certainly!
Lycos Signs blinkx for Video Search
Lycos announced today they signed an revenue-share agreement with Blinkx. Blinkx has been around for a while, and has aggregated 5 million hours of TV, music video, vlog, and documentary video content. They use speech and pattern-recognition technology to catalog online video files, which is supposed to provide better search results than relying on keywords or video metatags.
Times Co. Buys Film, TV Database
MediaPost reports:
"Bolstering its standing as an online entertainment hub, The New York Times Co. on Monday announced its acquisition of film and television database Baseline StudioSystems for $35 million. Through the deal, the Times Co. aims to increase the drawing power of the movie and TV sections of its Web site by offering broader and deeper content. It also gains a subscription-based information service used by Hollywood studios and production companies."
An other company looking for more premium video content, an other preroll video opportunity! More to come I'm sure, I'll keep you posted.
Mediaplex supports InBanner Video
A press release by ValueClick:
"ValueClick, Inc.'s (Nasdaq:VCLK) technology division, Mediaplex,and EyeWonder, Inc., a leader in online video and rich media advertising solutions, today announced they have entered into an agreement to provide advertisers and agencies with the best combination of integrated ad serving, rich media, and video ad technology and services. This agreement gives Mediaplex clients direct access to EyeWonder's full suite of advanced rich media and video ad , including expandable and floating advertising for rich media and video, in addition to unsurpassed service excellence."
"ValueClick, Inc.'s (Nasdaq:VCLK) technology division, Mediaplex,and EyeWonder, Inc., a leader in online video and rich media advertising solutions, today announced they have entered into an agreement to provide advertisers and agencies with the best combination of integrated ad serving, rich media, and video ad technology and services. This agreement gives Mediaplex clients direct access to EyeWonder's full suite of advanced rich media and video ad , including expandable and floating advertising for rich media and video, in addition to unsurpassed service excellence."
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