Warner Music Group, home to labels including Atlantic, Elektra, Rhino, and Warner Bros. has hooked up with online TV service Brightcove to give customers on-demand access to Warner's music–related video content. Warner videos include artist interviews, live performances, behind-the-scenes footage, and of course music videos. Warner will be using Brightcove's web-based embedded video player, which can be customized to fit each artist or label. Brightcove's service supports advertising. Warner will be sharing the ad revenue with Brightcove.
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