Content type plays stronger
role in ad technology
Get Interactive and Adjustables have just patented separate
technologies in getting ads embedded into online video, reports
MediaPost.
Get Interactive has created a button that parks alongside a video and
takes users to specific scenes, where "Get Shop" icons provide more
info on specific products.
In testing, 70 percent of users rolled over for more info and 12
percent clicked-through to the product's retail site. The company is
talking with mobile providers, which would allow users to buy items on
mobile video and have charges sent to their mobile bill.
Meanwhile San Franscico-based Adjustables developed a technology that
shows logos, banners, picture-in-picture, or text, based on a user's
specific interests or what media they're using to access content.
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