Nielsen Media Research announced today that on December 11, 2006 it will launch a new service to measure nationally distributed Video On Demand (VOD) content using the same National People Meter sample it uses to provide television ratings to national programmers. As with
Nielsen's current ratings, clients will receive household and demographic ratings for VOD content along with other detailed audience information. By measuring VOD content in its national ratings panel, Nielsen will enable clients, for the first time, to compare the performance of programs airing on traditional channels with the performance of those same programs on demand.
Monday, November 20
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