Wednesday, December 13

Time Life, Brightcove Partner To Hawk 'Get Smart' DVD

TIME LIFE IS TEAMING UP with Internet video company Brightcove in a
marketing effort to help promote the release of "Get Smart: The
Complete Collection," a DVD boxed set of all five seasons of the
classic TV comedy that ran on NBC from 1965 to 1970. The viral
campaign will provide fan sites, blogs and other Web outlets with a
media player featuring "Get Smart" clips that will be periodically
updated during the holiday season promotion. The clips enable viewers
to click through the video to the Time Life site to buy the 25-DVD
boxed set.

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