Valueclick's Video Product: Another Day, Another Video Platform

Seeking Alpha:

Posted on Dec 6th, 2006 with stocks: VCLK

ashkanAshkan Karbasfrooshan submits: Not a day goes by when a company does not introduce a new video platform: yesterday it was Valueclick’s (VCLK) turn.

The new system for publishers and marketers will be integrated into ValueClick’s existing ad-serving platform and will include a variety of formats, such as video, rich media and standard display ads.

We like Valueclick a lot. I used to own the stock and sold it after I doubled my money. Frankly, had I kept, I think I could have nearly tripled it. Anyway, Valueclick has grown of late through acquisitions, so it’s ironic to see this from John Ellis, vice president, product management at ValueClick Media, the ValueClick unit that operates the ad network:

A lot of our competitors got into the video ad space by acquiring other companies. We’ve integrated video into our existing platform so that on Day 1, advertisers can take full advantage of this.

Indeed, it’s not a bad idea to integrate this because Valueclick has a lot of nice pieces in its product line as it is.

We’re just a bit concerned about all of the innovation in the space. We’re not luddites or anything, we’re a perfect example of a company (a producer of original video content for the Web) who would like to use their platform. The problem is that we’re also looking at alternatives from Valueclick’s competitors. Adoption of any platform takes time.

Anyway, we’ll look at the platform by Valueclick and let you know of our thoughts.