in 1984 and prompted the development of hit animated features like
Beauty and the Beast, Aladdin, and The Lion King, is now trying his
hand at online video.
Eisner's investment firm, the Tornante Company, has formed a new
studio called Vuguru to produce video features for the Web. Vuguru's
first internet show, a mystery serial entitled Prom Queen, will debut
on April 2, 2007. One 90-second episode will be released each day for
80 days on Vuguru.com, Ellegirl.com, the site of one of the show's
sponsors, and promqueen.tv, a site dedicated to the show which will
also include forums and blogs. Episodes will also be distributed on
video-sharing sites YouTube and Veoh. Eisner is a Veoh board member.
"There's a new distribution platform that's going to be ubiquitous,
and that's clearly broadband," said Eisner in an interview first
published in USA Today. He said that sharing sites like YouTube
captured the "short-term" audience, but that "winning the marathon
will be professionally produced, emotionally driven story
content"–like Prom Queen.
The show will feature pre- and post-roll ads with product placements
from Fiji Water, Pom Wonderful juices and Teleflora florists.
According to USA Today, it's difficult to find sponsors because
produced online video is such a new medium and there are not yet any
audience numbers to report.
"We're making up our own rules as we go along," admits Eisner. He
hopes this new venture will help people see the business value of
professionally produced online entertainment.
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