said on Tuesday it has launched an NBC channel that features
promotional video clips of top shows "Heroes" and "30 Rock," as media
companies seek outlets that also protect its copyrights.
ADVERTISEMENT
vMix, founded by former executives at music site MP3.com and Universal
Music Group, offers tools for media companies to offer online videos
and provide features that encourage users to send messages and leave
comments.
"You don't want PrettyBoy13 in Des Moines putting up a clip people are
talking about, and NBC has no idea what's going on," Greg Kostello,
vMix chief executive, said in an interview.
Kostello refers to the popularity of Google Inc.'s YouTube, the top
online video service, whose runaway success and lax filters to screen
for copyrighted videos before they are uploaded, has drawn the ire of
the media industry.
Clips from television shows are uploaded to YouTube by its members,
often without permission from content owners.
Although NBC also has a promotional deal with YouTube, they have been
unable to reach a broader distribution deal for more of its videos.
San Diego-based vMix signed a deal with Tribune Co.'s interactive
division in January to off
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.