Tuesday, March 27

TV Guide to Launch Video Search Engine

Media staple TV Guide will soon launch its own search engine that will
guide people to online video across the web, reports the Associated
Press.
Instead of becoming a video channel of its own along the YouTube
model, the engine will simply crawl the internet and index the video
it finds. Only 60 sites will be crawled, all from TV networks or other
major companies such as Google and others. TV Guide will monetize the
search function by selling ads within results and licensing out the
tool.

Far from being a "right now" play, TV Guide has its eyes on the
future, when TV and the internet will be integrated and it can help
people find video content regardless of distribution platform.

The company hopes results will be more relevant to the user based on
its cross-referencing an item's metadata against its huge database of
programming information. Users will be allowed to save videos to an
offline application.

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