Thursday, August 2

CondeNet Builds Out Online Video Offerings

Conde Nast's online division CondeNet is adding content to its video
offerings on Concierge.com, reports MediaPost.

The travel site will feature video tours of cities around the world,
adding to its existing slate of digital programming. The spots, which
run 2-3 minutes a piece, are produced by TurnHere.

CondeNet also is looking for new ways to distribute video. It may take
advantage of an agreement between TurnHere and Pheedo to deliver
content via RSS fees. Other distribution agreements are in the works
as well.

CondeNet says that, on top of all this, it plans to develop ways its
advertisers spots can follow the videos, no matter where they stream.

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