Google's AdSense to Distribute Videos

LOS ANGELES (AP) -- Short Internet videos from the creator of the
animated TV show ''Family Guy'' and Raven-Symone, star of the Disney
Channel show ''That's So Raven,'' will be distributed over Google
Inc.'s AdSense network, it was announced Thursday.

Media Rights Capital, the financing company that backed last year's
film ''Babel,'' is supporting the two projects. Terms of the deal were
not disclosed.

The programs will appear in a video box that a user would click on to
start. The box will be packaged with banner advertising and video ads
that will appear either before or after the programming.

The videos will be distributed to numerous Web sites served by
AdSense, which places targeted advertising across the Internet.
AdSense signed a similar distribution deal last year with Viacom
Inc.'s MTV Networks.

Media Rights Capital will work with Google to target Web sites most
appropriate for its content, the company said.

''We feel this partnership answers the question of how best to reach
viewers online, because the Web is fragmented into millions and
millions of viewing destinations,'' said Asif Satchu, co-chief
executive of Media Rights Capital.

Seth MacFarlane, creator of ''Family Guy,'' will produce short videos
featuring new characters, while Raven-Symone will be in a ''how-to''
show, the company said.

The company said the distribution deal was preferable to aggregating
content on one site. Distributing content through AdSense means the
videos reach a broader audience, which would include new sites as they
pop up.