year and is driving "significant" revenue for the company. it's so
successful, in fact, that they recently launched a Facebook
advertising network based on the same technology.
The idea is to use a Flash overlay advertisement with some basic
information and graphics that takes up a small part of the viewable
video area. Users click the ad and get a more in depth video ad. It's
less intrusive than a pre or post roll ad, and has far better
performance than ads placed around a video. It's likely to become the
standard way ads are placed on video, even potentially on normal
television as the thirty second ad spot continues to decline.
Given VideoEgg's success with the unit it's no surprise that YouTube
has adopted the same format with their advertising. But it is
surprising that YouTube failed to give even a passing mention to the
company that invented the unit. VideoEgg also claims to have a patent
application on this - something YouTube will certainly have to deal
with down the road.
Nick Carr points out that much of the early press on YouTube was
written by people who failed to do their homework. Carr trashes a CNET
article that he says was basically an ad for YouTube. CNET
subsequently changed the title of their article but there is still no
mention of VideoEgg's invention of the unit
Meanwhile, VideoEgg seems to be handling the situation well and taking
advantage of the publicity. They added the graphic above to their home
page, and are talking to press about their product. Suddenly, everyone
is interested.
To be fair, VideoEgg did not invent this unit either. Flash overlays (mid-roll, interactive, unobtrusive) on QuickTime videos were made as far back as 1998.
ReplyDeleteFully agreed. VideoEgg wants to rebound, that's all!
ReplyDelete