The most popular videos on YouTube aren't skateboarders crashing into
railings, but clips of CBS programs--some featuring YouTube-like
videos, such as two women wrestling on "NCIS." Another big hit is
"Borat" star Sacha Baron Cohen's interview on David Letterman. The
views--more than 1 million strong--bode well for the future of branded
entertainment.
Monday, November 27
CBS Scores Viewers With YouTube Alliance
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