Flavorpill and Current TV are excited to announce a collaborative
partnership whose goal is to help shape the future of TV. The
partnership will tap Flavorpill's audience of more than 500,000
culture-savvy subscribers to create original videos, or VC2 content,
about cultural happenings. Once uploaded online, the videos will be
voted on by the Current TV community, with the best aired on
television to Current TV's 30 million homes.
The program invites Flavorpill subscribers to create short, 2-7 minute
videos, or "pods," focused on art and culture in their communities,
including artist interviews, band profiles, and other
"behind-the-scenes" reporting on Flavorpill-listed events,
under-the-radar trends, and emerging cultural movements. The "Current
Mobile" pod offers a more on-the-fly option, asking budding
videographers to use their cell phones' video cameras to capture
cultural events (in 30-second bites) as they unfold - be it killer
graffiti art in the making or just a striking fashion statement.
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