New Video Management Solution for User-Generated Content

NATIV, the media technology consultancy, today announced the launch
of its state of the art solution for the management of rich media
content. 'Mio' is designed to automate the process of validating,
cataloging and filtering video and audio content. Supporting every
well-known file format and codec, it is particularly well suited to
managing large volumes of unstructured and user generated video and
audio content.

With the explosion of video and music content across myriad networks
and devices, businesses are finding new and exciting means of
monetising rich media content. However, as the video ecosystem and its
associated formats expand, there is an increasing need to manage large
volumes of business- and user-generated media content in a more
efficient, accurate and automated fashion.

Re-purposing, storing and distributing rich media content can be
costly, so it's important to analyse inbound files rigorously before
deciding whether to process them further. However, content cataloguing
and validation can be time consuming, labour intensive and
error-prone. What may at first seem like a manageable problem quickly
becomes even more complex when considering the large number of new and
legacy digital media formats and standards currently in use. Combine
this with the facts that rich media content is increasingly user
generated, comes in huge volumes and carries no quality guarantee or
metadata and the costs mount up.