Viewpoint Releases Unicast Video Cube Ad Format

Unicast, the advertising division of Viewpoint Corporation (NASDAQ:
VWPT), a leading internet marketing technology company, today
introduced the Unicast Video Cube, the latest offering from the
company's Internet Marketing Technology (IMT) product series. The
Unicast Video Cube will be offered to both agencies and publishers as
a highly customizable rich media ad format. A demo of the Video Cube
can be viewed at http://www.viewpoint.com/demos/videocube/.

The Video Cube is an expandable custom ad format that seamlessly
integrates multiple media types within one ad unit; including a
real-time 3D model that can be textured with multiple 2D images and
streaming videos, all of which can be controlled through an
interactive Flash interface. This ad format enables users to expand
the Video Cube to float on top of a web page, where the 3D Video Cube
can be moved, turned and manipulated. Once expanded, users can select
and view videos from any one of the six side panels of the Cube with a
simple mouse click, or by using the Flash navigation bar below. The
navigation interface provides users with content selection menus and
video controls that can launch any video into full-screen mode without
additional load time.