Video Nation: Agency Finds A Majority Now Create Their Own Video, But Few Post Them

In a finding that underscores the potential of a vast, untapped market for user-generated video, new research conducted by interactive agency Sharpe Partners indicates that more than half (54) percent of adult Internet users currently create their own video offline, but only 11 percent actually upload it to the Internet. That margin, says Sharpe, represents a significant opportunity for software and system providers to help facilitate the migration of a burgeoning consumer generated video marketplace online. It also suggests an even more profound fragmentation of the video marketplace is looming than many industry experts may have predicted.