AdSense Grabs Ad Bucks With YouTube Videos

Google has found a new way to make a lot more money. The company has
decided to allow advertisers to include clips from certain YouTube
videos in their campaigns on the AdSense network. This will give
Google a way to profit twice from the large video inventory on
YouTube.

It was reported in The New York Times that Google would share ad
revenue with video creators and the sites that embed the videos;
however the percentage for each party has not been made public at this
time.

Although web sites will start to have the chance to monetize YouTube
video clips, the inventory of available clips is currently limited. So
far 100 media companies that have made YouTube videos are
participating, none of which are major media companies.

The Times continued that AdSense will expand its syndication to other
types of media besides videos.