video units for AdSense publishers, according to Google's AdSense
blog.
AdSense publishers have the ability to stock YouTube players with
relevant video content — and ads — on their sites. They will also be
able to define what videos appear on their sites, choosing either by
type of video or by content provider.
Ads appear as both banners above the video, and as overlays that
appear after the video has played for 10 seconds.
The look and feel of the players can also be customized. Revenue from
the ads, reports Variety, will be split between Google, the publisher
and the content provider.
Google has been displaying AdSense video ads for awhile now and has
recently tried different ad formats for YouTube videos, but this is
its first attempt at blending the two.
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