scalable and wholly integrated solution that transforms the process of
delivering online video ads. Pre-, mid- , post-roll and overlay ad
formats are all supported through Eyeblaster Ad Campaign Manager v2.0.
A recent eMarketer report forecasts online video ad spend will rise
89% in 2007 and reach a total of $4.3 billion by 2011. Still, despite
these numbers, online video continues to be and underutilized
advertising opportunity. The report continued that for every $100 US
marketers spend on television ads this year, only $1.10 will be spent
on video ads online.
Eyeblaster has joined with Brightcove, to provide Brightcove
publishers the ability of this new advertising solution. Chris
Johnston, director of ad product management at Brightcove said
"Eyeblaster has a long history of innovation in the rich media
advertising space. We are excited to bring the new Eyeblaster
capability to publishers using Brightcove to distribute and monetize
their Internet video content."
Chanel Connect for In-stream Video also supports publishers using
Windows Media playlists and other video players. CEO of Eyeblaster Gal
Trifon said that the previous "…lack of standardization meant that
agencies had to ship multiple video files – or even raw video tapes –
to individual publishers in order to satisfy the countless specs. To
complicate the process further, ads were also run and managed through
internal proprietary ad servers, making consolidated third party
reporting unavailable to agencies."
The solution standardizes video assets, enabling agencies to change
and optimize the creative on the fly. Both standard and enhanced
metrics are then made available to the agencies through Eyeblaster
Analytics.
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