Cox Creates Cross Media Unit for Online Spot Sales

Cox Television has created a new ad sales division to handle spot
sales on its 230 local TV stations, reports Mediaweek.

Cox Cross Media will be responsible for national spot sales on all 230
Cox TV sites, as well as Cox properties like AutoTrader and Travel
Channel. The new division is an attempt by Cox to tap into the local
spot market, which is expected to grow in the next few years.

Problems are on the horizon in terms of sales of the online spots,
however. Internet Broadcasting is already responsible for selling ads
on Cox station websites, which could present a conflict.

But, as some point out, that's a conversation for another day as roles
become more clearly defined.