New Ad Technology Links Users to Brands, Products Inside Web Video

A new ad technology for video games offers an alternative to ad
interruptions endured by online video viewers and gamers.

GET Interactive is launching a new opt-in platform called Ad Venture
1.0, which links users with brands and products featured inside the
content.

GET works with music labels, TV producers, movie studios and game
developers "to facilitate product placement and promotions with
brands," according to information from the company. And instead of
stuffing ads into already graphic-rich games, the firm nurtures
intuitive relationships, both within the game and offline, between
advertisers and gaming brands.