BBC Signs Deal With MySpace

MySpace is teaming up with the BBC to promote some of the content from
the site to a broader audience. This signifies the site's first major
deal with a news network.

This will improve MySpace's standings in the online video world. The
site has become increasingly focused on entertainment technology such
as music and video where as its rival Facebook, has been focused on
messaging, and various other social technologies, according to Globe
and Mail.

The BBC has an existing deal with YouTube.

Simon Danker, director of digital media for BBC Worldwide stated "With
the global nature of the deal, this is a great opportunity to put the
best shows form the BBC in front of new audiences."

Under this deal, the two companies will be sharing the ad revenue.

MySpace's executive VP of marketing and content Jeff Berman was quoted
by the Associated Press to say that the deal "reflects a
fast-approaching Internet future defined by co-operation between
corporations."