acquisition for WPP Group, reports The New York Post.
Spot Runner allows advertisers to create TV spots targeted by
demographic or geographic locations, with customized information
inserted automatically wherever the spot runs.
Video and ad network VideoEgg, mobile marketing shop JumpTap, and
social media monitoring firm Visible may also be WPP Group acquisition
targets.
The speculation was born after WPP chief Sir Martin Sorrell said one
purchase or more may be in the near future.
WPP Group already owns online ad company 24/7 Real Media, which it
acquired last May. Refinery, an interactive agency, was also purchased
last year.
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