Zenith Restructures Video Buying.

From MediaPost:

ZENITH MEDIA USA, THE FLAGSHIP unit of Publicis Groupe's
ZenithOptimedia Group, this morning announced what it called a "major
restructuring" of its media buying operations, naming long-term
broadcast buying diva Peggy Green Vice Chairman, and putting in charge
of a new "video investments and marketplace approach."

Green, who reports to ZenithOptimedia North America CEO Tim Jones,
will oversee the integration of all video-based media buying
operations, consolidating traditional broadcast and cable buying
departments, with video buying duties for emerging platforms such as
online video. The move is similar to the restructuring and integration
of video buying, or "activation" departments popping up across Madison
Avenue, especially at Zenith's sister shops, Starcom and MediaVest,
both of which adopted those strategies a couple of years ago.

The move also comes as video advertising and content is jumping off
the personal screens of TV, PCs and hand-helds, into a variety of
public venues within a burgeoning out-of-home digital video
advertising marketplace, which is seeing many traditional TV players -
companies like CBS and NBC - jumping into the space - literally (see
today's MediaDailyNews).