YuMe Powers NBC Dire

YuMe, the first ad network dedicated to broadband video, and NBC
announced that YuMe's ad platform has been chosen to provide ad
management, campaign management, trafficking and reporting for the new
NBC Direct service.

NBC Direct is an online destination that offers free access to NBC
primetime programs. CEP and co-founder of YuMe stated "We're excited
to be a part of this historic effort to deliver, for the first time
ever, free on-demand access to primetime programming for consumers.
Over the coming months, we will provide NBC with new and unprecedented
abilities to service their advertising clients in connection with the
online viewing of premium content via NBC Direct."

Vivi Zigler, Executive VP of NBC Digital Entertainment said "We
believe we have found an excellent partner in YuMe to help us bring to
viewers their first free, on-demand access to the best programming our
network has to offer. Our network has a proud tradition of innovation
and leadership when it comes to bringing content to viewers in new
ways and NBC Direct will be another milestone in this proud history at
the network."

Programs that are currently available include "30 Rock", "The Office",
"Heroes", "My Name Is Earl", "Medium", "American Gladiators",
"Celebrity Apprentice", "Friday Night Lights", "Late Night with Conan
O'Brien" and "The Tonight Show with Jay Leno."