announced this week the launch of a round of major campaigns from
agencies OMD and Tequila that leverage EyeWonder's In-Stream 2.0
Research Initiative.
This anticipated to advance current levels of pre-roll video
advertising effectiveness and measurements by testing, tracking and
analyzing user behavior tied to new video-based rich media ad
platforms and formats.
John Vincent, CEO of EyeWonder stated "These campaigns represent
significant progress in our In-Stream 2.0 Research Initiative, a
project that will result in new standards and expectations for
in-stream advertising. Through our collaboration with leading agencies
like OMD, Tequila and their clients, we are generating the empirical
data we need to drive quantifiable and meaningful innovation that
optimizes the in-stream advertising experience for users, advertisers
and publishers. This initiative is just another example of what we do
best: leveraging our experience and technology to drive further
innovation and richer results for the interactive advertising
industry."
EyeWonder has partnered with third-party research provider
InsightExpress for the In-Stream 2.0 Research Initiative.
David Goodrich, West Coast director of OMD Digital said "As a primary
partner in this initiative, we greatly appreciate the impact it will
have on the effectiveness and measurement of the in-stream advertising
and the overall online advertising experience. We look forward to
putting the findings to use on more and more upcoming EyeWonder
In-Stream 2.0 campaigns."
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