Friday, March 7

AARP Extends Platform, Launches TV Channel

In addition to its magazine and lobby efforts, it's launching AARP TV.

Targeting the 50+ audience, its first two syndicated shows - "Inside E
Street" and "My Generation"--will debut on March 10 and 11,
respectively. Both will be distributed through and air on Retirement
Living Television, which reaches more than 29 million households
nationwide. The two weekly half-hour shows extend from AARP's
lifestyle and news platforms.

"AARP TV is another way to reach and deliver valuable information to
boomers and 50+ America," said Kevin Donnellan, chief communications
officer, AARP. "There's a proven demand in the market to serve the 50+
demographic, and RLTV was a natural fit for us."

"My Generation" is a lively lifestyle magazine show that will feature
experts covering issues ranging from health and money to relationships
and volunteering. Hosted by Greg Williams (former sports anchor) and
Cynthia Steele Vance ("CBS Morning News"), "My Generation" will air
Tuesdays, Wednesdays, and Thursdays at 3 p.m. on RLTV.

"Inside E Street," the channel's new consumer affairs program, is
hosted by veteran journalist Sheilah Kast, who has worked for ABC, CNN
and NPR. It airs at 3 p.m. Mondays and Fridays. The focus is on hot
topics of the day, showcasing a balance of opinion leaders and
newsmakers. Key issues before Congress will also be addressed.

"We are pleased that AARP has recognized the value in teaming up with
RLTV, a cable network with a mission not only to change the way people
watch television, but the way they live their lives," said Brad
Knight, president, RLTV.

RLTV launched in September 2006, and is carried on DirecTV and Comcast.

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