Online Video Viewing Down in January after Record-Breaking December

YouTube.com accounted for one-third of the 9.8 billion videos viewed
online in the U.S. in January, according to comScore's Video Metrix.
That total was down slightly from the more than 10.1 billion viewed
during a record-breaking December 2007, writes MarketingCharts.

Google Lead Grows
* Google Sites once again ranked as the top U.S. video property in
January with nearly 3.4 billion videos viewed (34.3 percent share of
videos), gaining 1.7 share points versus the previous month.
* Google's YouTube.com accounted for more than 96 percent of all
videos viewed at the property.
* Fox Interactive Media ranked second with 584 million (6
percent), followed by Yahoo Sites with 315 million (3.2 percent) and
Microsoft Sites with 199 million (2 percent).

Online Video Viewers
* More than 139 million U.S. Internet users spent an average of
206 minutes per person viewing online video in January.
* Google Sites also attracted the most viewers (80 million), and
they spent an average of 110 minutes watching video.
* Fox Interactive attracted the second most viewers (53.9
million), followed by Yahoo Sites (36.3 million) and AOL LLC (21.9
million).

Other Notable Findings from January 2008
* More than three-quarters of the total U.S. internet audience
(75.7 percent) viewed online video.
* 78.5 million viewers watched 3.25 billion videos on YouTube.com
(41.4 videos per viewer).
* 49.4 million viewers watched 534 million videos on MySpace.com
(10.8 videos per viewer).
* The average online video duration was 2.9 minutes.
* The average online video viewer consumed 70 videos.