Deutsch Selects NextMedium as Brand Integration partner

NextMedium, Inc., developer of the first marketplace for brand
integration, announced today that Deutsch, Inc. will be the first
advertising agency to partner with and utilize the company's Embed
platform to maximize brand integration opportunities for its clients.

"We talk to producers, networks and content providers all the time,
but NextMedium's platform adds a critical layer to the discussion,"
said Peter Gardiner, Chief Media Officer, Deutsch Inc. "It will give
us better access to inventory, campaign control and analytics, and
opens more doors for us enhancing brand capabilities for both Deutsch
and our branded entertainment practice Media Bridge Entertainment
(MBE)."

For agencies such as Deutsch, NextMedium's Embed platform serves as a
complete management system to secure and analyze brand integration
opportunities available in the marketplace. Deutsch will be able to
register its brands on the platform and define specific campaign
objectives, including demographic and psychographic targeting, desired
exposure types, and general branding objectives. The Embed matching
engine then displays contextually relevant inventory available from
its network of TV, music and film partners. Deutsch will be able to
negotiate creative aspects and secure inventory entirely through the
Embed platform.

Deutsch will also be using Embed Intelligence, NextMedium's analytics
package, to recommend campaign pricing and assess the media and
branding value after the campaign is complete.

"We have hundreds of registered brands in our network, but Deutsch is
the first to organize an agency-level commitment to offer a brand
integration marketplace to its clients," said NextMedium CEO, David
Bluhm. "We're thrilled to be partnering with a forward-thinking agency
that is committed to offering innovative brand building solutions."