My Top Problems With Online Video

An other few good points found on MediaPost / Online Spin in a post dated from a month ago:

"(...) The “video outta nowhere.” (...) what about the people on handhelds, slow connections or incompatible devices? Forgot about them, did we? Videos outta nowhere are rude
(...) Contextless prerolls. Speaking of videos without warning, could we please provide some context for the people who click to see a video of, say, three guys smashing a network printer to bits with a sledgehammer, and end up seeing an Acme commercial? As much as we’d like to think that people have an expectation of preroll ads before they get to see content, that just ain’t so.
(...)Lack of creativity with the preroll format.(...) no one ever said :30s and :15s were the preroll standard. If you can get your message across in 17 seconds, why not do it? Your online buyers will find a way. And if you can’t cram everything you need to say into a :30, why not try a :43?
(...) Expectations of viral infection. Just because a video exists online doesn’t mean there should be an expectation that the video takes off virally like the next “All Your Base” or Jib Jab political spoof. Ads have to offer something of value before they’re passed back and forth in any volume. It might be humor value, informational value or something else entirely, but by and large viral passalong doesn’t really happen to run-of- the-mill commercials"