MediaPost reports:
"Bolstering its standing as an online entertainment hub, The New York Times Co. on Monday announced its acquisition of film and television database Baseline StudioSystems for $35 million. Through the deal, the Times Co. aims to increase the drawing power of the movie and TV sections of its Web site by offering broader and deeper content. It also gains a subscription-based information service used by Hollywood studios and production companies."
An other company looking for more premium video content, an other preroll video opportunity! More to come I'm sure, I'll keep you posted.
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