"(...) A French clothier is testing the limits of the maxim that sex sells with online commercials that use hard-core pornography to hawk $100 T-shirts.
The campaign by Shai clothing depicts French porn stars frolicking on a circular bed, clothed, at least initially, in the brand's latest styles. Shai's effort also foreshadows a trend in interactive marketing: giving viewers the ability to click on moving images in a commercial to buy clothing, movie tickets and other goods on screen. Rolling the mouse pointer over a piece of apparel in the Shai clip stops the video and pulls up a chart with price and size information. The interactive stag film as fashion catalog is an extreme example of advertisers adapting their messages to the Internet, by making spots more compelling with storytelling or radical content and hoping people will forward the clips to friends.
(...) Ian Schafer, CEO of Deep Focus, an interactive ad agency with offices in Brooklyn and Los Angeles, said a colleague forwarded him the link to Shai's ads. The publicity may have helped Shai get noticed, he said, but he doubted that it could serve as a model for others.
(...) More than 2 million visitors from 117 countries have come to the site in the last four months. (...)"
And of course…here is the website… http://www.sexpacking.com/home.php
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