The "U.S. Online Advertising Forecast, 2006 to 2011" report from Jupiter Media projects that online ad spending will reach $15.7 billion this year and $25.9 billion by 2011. Which is a 11% CAGR...
IN 2006:
- Search: $6.5 billion, or 41.4% of total online ad spending
- Display Ad: $5.8 billion, or 36.9 % of total online ad spending
- Online Classifieds: $3.4 billion, or 21.7%
- Online Video Ads: $0.4 billion.
- Rich Media Ads: $1.4 billion
In 2011:
- Search: $11.1 billion, or 42.9% of total online ad spending
- Display Ad: $9.2 billion, or 35.5 % of total online ad spending
- Online Classifieds: $5.6 billion, or 21.6%
- Online Video Ads: $1.3 billion.
- Rich Media Ads: $3.6 billion
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