"Online marketing technology firm Viewpoint threw its hat into the gaming arena today by unveiling its Unicast Advergaming product, the latest offering in Viewpoint’s Internet Marketing Technology (IMT) Product Series.
The Unicast Advergaming product allows marketers to connect with and entertain customers through the creation of custom branded online games. Additionally, Viewpoint states that the technology allows branded games to be deployed as either site-side applications, or served as online rich media ad units. (...)
Unicast will offer three levels of advergames at three different price points based on game complexity and interactivity. The list includes Casual Online games, Custom Branded games, and the more complex Site-Side Advergames."
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