I love the Participatory Video Ad initiative from YouTube. It lets viewers treat advertising like any other video on YouTube — rating it, sharing it, embedding it or commenting on it. The first such ad was for "Pulse," a horror film distributed by Weinstein Co.'s Dimension Films early in August. Users opted-in to watch the video, and so far it has been seen 1M times!
According to Hitwise, YouTube has absorbed nearly one-third of the US online video audience, doubling the numbers reaped by MySpace and tripling those of Google. Combine this with 100M streams per day and 65,000 daily new uploads...Good job guys!
Tuesday, August 22
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