Catching The VIBE: Targeting The User-Generated Video Space

The last Behavioral Insider newsletter is all about behavioral targeting and UGC.

"That social networks and user generated content are the current frontier of online advertising is widely  agreed. Yet beyond that consensus, thorny questions abound. First, there's the  question of whether UGC, especially video, can ever become an appropriate venue  for branding. Second, there's the issue of whether advertising can meaningfully  and non-intrusively fit into the UGC community environment. (...)At least part  of the answer lies in learning new ways of targeting for the UGC  space(...)."