Undertone Networks, a premier online advertising network announced today that it has launched a new turnkey online video advertising solution, Undertone Video. Video services from Undertone now include the addition of pre-roll video to its advertising network, allowing brand and direct response customers to improve their online advertising effectiveness.
American Airlines, Cingular Wireless, and Nationwide Mutual Insurance Company are the first advertisers to work with Undertone Video. Based on the initial results, Undertone Video delivered brand exposure along with click through rates of as high as 3.5%.
Thursday, October 19
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