Video isn't that popular on the Internet, says a study commissioned by the Cabletelevision Advertising Bureau. When it comes to video usage on alternative platforms, it doesn't even make the top five. In surveying some 2,100 people between the ages of 12 and 54, results show that the computer/Internet usage for video is far down the list of most important activities. The highest usage is for search. Next comes playing games, then visiting news-related sites. In fifth place is listening to music. Sixth is visiting social-networking sites. After that comes watching video. The study found that 60 percent of people prefer watching TV to computer activity, and 65 percent of the time when compared to a video iPod or a PlayStation. Some of the audience groups that prefer to watch video on TV versus mobile devices were a surprise: teens and young men.
(Source: MediaPost)
Monday, October 2
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