Wednesday, October 4

Fox Streams Prime-time Shows On MySpace.com

MediaPost reports:

"Fox Tuesday placed already-aired episodes from the current season of "Bones," "Prison Break," "Standoff," "Vanished," "Justice," "Talk Show With Spike Feresten," "'Til Death," and "The Loop" on MySpace.com and Web sites of 24 local affiliates. Many of these shows currently are in re-runs this month, or will be preempted for the Major League Baseball post-season games.

Toyota, Burger King and Lionsgate Films are sponsoring the free streams, with Toyota's Yaris the exclusive sponsor for the local affiliates' "Prison Break" streams. Shows will have pre-roll ads as well as ads that run between acts of the shows--although total ad time will be much shorter than during TV broadcasts. While the specifics vary by show, generally, each program will be accompanied by one 15-second pre-roll ad, and one-hour shows likely will have three ad breaks with one 30-second spot in each."

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