Warner to Distribute Music Vids via Brightcove

Warner Music Group, home to labels including Atlantic, Elektra, Rhino, and Warner Bros. has hooked up with online TV service Brightcove to give customers on-demand access to Warner's music–related video content. Warner videos include artist interviews, live performances, behind-the-scenes footage, and of course music videos. Warner will be using Brightcove's web-based embedded video player, which can be customized to fit each artist or label. Brightcove's service supports advertising. Warner will be sharing the ad revenue with Brightcove.