video, said it had closed a Series A funding round of $10 million from
new investor Redpoint Ventures and existing investor Gemini Israel
Funds.
Headed by CEO Amir Ashkenazi, former co-founder and chief technology
officer of Shopping.com, adap.tv has developed proprietary algorithms
that analyze video content, determine the most relevant ads, and serve
them in real time by adapting to viewer behavior.
The firm has previously announced partnerships with Metacafe and thePlatform.
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