YES Network on the Hunt for Distribution Partners

The YES Network, the broadcast home of the New York Yankees, is
looking to extend its reach with a number of distribution deals,
reports MediaWeek.

YES has signed deals with Joost, Amazon, Yahoo and ROO to have games
broadcast on those sites and services. That would enable Yankees games
to reach fans who are outside the YES broadcast area but still want to
follow the day-to-day games.

Partners like ROO aren't limited to just one site but will make games
available to its own stable of distribution partner sites. It also
gives services partnering with YES access to other sports franchises
like the New Jersey Nets.

Because broadcast revenue is split between teams in the MLB, it could
be a matter of time before the other teams come looking to whet their
beaks with the money YES will pull in from the deal, which will be
ad-supported, providing income for both YES and the sites/services it
will utilize for games distribution.
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