by RSS into ad divisions on the Pheedo network. TurnHere is an online
video platform and production firm. Pheedo is a feed-based ad company.
TurnHere has been struggling with attracting viewers to the site
although they have been working hard with clients in manufacturing
affordable video ads for placement. Pheedo is the answer to Turn
Here's problems with an ad network and RSS-facilitated ad divisions
titled FeedPowered Advertising. These are used to update existing
placements by advertisers with image and text based information in
real-time.
Videos will not play within the ads; the ads will actually provide a
preview that there is new video content on the web sites of TurnHere's
clients. Vice president of marketing and founder of Pheedo Bill
Flitter stated, "Every time a new video is uploaded to the site, the
ad unit automatically updates with the latest content."
Flitter continued, "We tie everything together with a deep analysis on
user behavior." RSS platforms will track video viewing results such as
links coming from search engines and interaction rates according to
Flitter.
The first project has been developed for publishers Simon & Schuster
which will offer video spotlights of authors to promote new works.
It's an interesting idea... to put previews in the RSS "enclosure"... but send the users/audience to the website for the full video.
ReplyDeleteBUT... I wonder how the people watching this stuff -- the users/audience -- will take it.
The whole point of using RSS "enclosures" was to make it so you could pre-download the whole video WAY BEFORE you watched it.
That way... when you wanted to watch your videos... they were already there. There was no wait time. Playback was instant!
What's being done here kind of beats the point of using RSS "enclosures" in the first place. (With this Pheedo/TurnHere thing you've got to wait for the video to download when you go to the website.)
-- Charles Iliya Krempeaux
http://changelog.ca/