platform that, they say, will do for video advertising what AdSense
did for text-based advertising.
Called AdHoc, the platform will provide advertisers with control over
the timing and appearance of video ads. Options include pre-, post-
and mid-roll ad placement, dynamically selected banners, in-video
mini-banners and a "post-roll catalog view".
Using blinkx's speech-to-text transcription, along with visual
analysis technology, to understand video content, AdHoc matches ads
most relevant to a video's content.
"Until now, online video advertising was a kind of Frankenstein's
monster - an attempt to cobble together technology that was built for
Text Web banner advertising and apply it to an entirely new medium -
the Video Web," said Suranga Chandratillake, blinkx founder and CEO.
"The AdHoc platform is revolutionary because it was built from the
ground up to address rich media, resulting in higher monetization for
media companies, more effective marketing for advertisers and, most
importantly, a useful, non-disruptive experience for users," he added.
Partners won't be limited to the blinkx AdHoc platform. External ad
systems, such as Google's AdWords or in-house databases, can be used.
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