AOL gets widgety with Goowy acquisition

from CNET:

AOL announced on Monday that it has purchased Goowy Media, a company
that has created technology for widget creation and analytics
reporting. AOL has been partnering with Goowy since early in 2007;
financial terms of the acquisition were not disclosed.

To consumers, Goowy is best-known as the parent company of Yourminis,
a widget creation and discovery engine.

But the Time Warner unit's aim with Goowy is more likely on the
advertising front. AOL recently relocated its headquarters from
Virginia to New York to bolster its Madison Avenue street cred; the
former online-service powerhouse has been attempting to reshape itself
as a digital-media company with profits stemming primarily from
advertising, not subscription revenues.

AOL stated in a press release on Monday that Goowy's technology will
be used in part for widget-based advertising, providing both more
interactive content and detailed statistics on where and how the
widgets are being used.