technologies that are in development by Microsoft adCenter Labs.
The enhancements include computer vision technology to create
so-called "bug ads" that appear in "nonintrusive" frames in a video.
Microsoft said the technology approximates human judgment and places
the ad in the video where it is least likely to interfere with the
user's viewing experience.
"We believe the technical advances and intelligence we are creating at
adCenter Labs can change the game of online advertising," said Tarek
Najm, technical fellow at Microsoft, in a statement. "Solutions to
today's challenges must be capable of handling and understanding the
complexity of vast amounts of data. To address that challenge, we are
developing advertising algorithms that can anticipate and understand
consumer behavior faster than the speed of thought, so that we can
help advertisers create more efficient and relevant user experiences."
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