definition to further captivate audiences, thanks to DoubleClick's
latest feature. Not all ads are created equal and the battle is on to
keep creative treatments and delivery methods "novel" and consumer
eyeballs focused.
Enter DoubleClick's rich media with HD video. Now Internet users can
experience online adverts in the same quality as other mediums,
quality that advertisers have had to sacrifice online. Ads may even be
expanded to fit full screen.
Epson is the first to use DoubleClick's new feature, implemented as
part of their "Epsonality" campaign. "HD Video lets us deliver our
creative in a way that reflects the high quality of Epson products,"
said Jordan Kretchmer, associate creative director at Butler, Shine,
Stern & Partners, creators of the campaign.
"Consumers aren't used to seeing such pristine video online, so we
expect the new HD technology to capture peoples' attention like a
standard video unit never could," he added.
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