Google Expands AdSense For Video, Sets Deals With Tremor, YuMe, Others

From mediapost:
IN A BID TO ACCELERATE its role in the burgeoning online video
advertising marketplace, search giant Google this morning is
announcing a slew of deals expanding its AdSense for video beta. To
date, the AdSense program has focused mainly on enabling Web
publishers to serve text-only ads. The video beta version, enables
publishers to serve targeted, contextually-relevant video graphical
ads and text overlays, and is seen as an alternative to the pre-roll
an post-roll advertising clips that have become the industry's default
standard advertising format.

Google has been working on ways to expand its reach into video ever
since its $1.65 billion acquisitions of YouTube in 2006, and recently
began accelerating its role in TV advertising sales, as well, via its
AdWords For TV program, which enables advertisers to buy addressable
TV advertising on cable and satellite TV systems.

Early this morning, Google announced deals with the Tremor Media and
YuMe video advertising networks, two of what are expected to be
several partnership deals for its AdSense for video expansion.

Tremor said it has incorporated "one-click integration" of Google's
contextually targeted ads into its dynamic ad insertion platform,
Ad-inStream, for publishers in Tremor Media's network to accept
targeted Google AdSense for video advertising formats with only a
check-box.

According to comScore, Tremor Media provides access to consumers
through their network of more than 800 aggregated sites that reach 94
million unique users every month. Publishers across Tremor Media's
network can now support traditional text overlays through Google's
AdSense for video beta, providing contextually targeted advertising by
leveraging a video's metadata.

In addition, Tremor will also support InVideo graphical and rich
media overlays that aid advertisers with a consistent brand message
across their traditional display advertising as well as emerging video
ad formats.