Poles Apart on Online-Video Habits

From the NYTimes:

The gulf between casual and heavy consumers of online video is startlingly wide, according to figures released in mid-February. Among people who watch at least some online video each month — from short clips on YouTube to full-length programs on NBC.com and the like — the highest-consuming fifth watches more than 140 times as much as the lower half.
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"It's a clear indicator of how early we are in online video," said Jarvis Mak, a vice president at Media Contacts, an online ad buyer that did the study with the research firm comScore. "If you look at overall Internet usage, the difference between the heaviest users and the lightest users is something like 24 times."

Mr. Mak predicted that this disparity would narrow as television networks continued to put programs online, attracting novice users. "It took a while to decide that this would not cannibalize their broadcasts," he said, "but now they're putting a lot of stuff on their Web sites" and deciding how much to distribute on sites like Hulu.com that aggregate videos.

ComScore gathered the data using special software installed on the computers of a panel of Internet users.